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Just reading this paragraph from Xinhua (Chinese official press agency) is enough to send NuSkin stock price in the US plummet 30%.
BEIJING, Jan. 16 (Xinhua) -- Local authorities have been told to investigate media reports that allege Nu Skin distributes false information and conducts illegal business in China, the country's State Administration for Industry and Commerce (SAIC) said Thursday.The "media reports" in China had been posted in June or July 2013, as had continued research from Citron Research, since 2012! [Link 1] [Link 2]
if you wish to do your own research, what you need to know is reports are in Chinese, so you will need to search with the Chinese name: 如新
When China represents 30% of the company's revenue, and sales had SHRUNK in the rest of the world vs. China, this is going to be a MAJOR blow to NuSkin, whether the reports are 100% true or not. And there's no doubt there is *some* truth to the media reports, esp. when it came from widely different sources, in different parts of the country, and even Citron's own investigative report.
But what's REALLY disturbing is the cult-brainwashing.
Remember the Chinese name of NuSkin, 如新
What you don't know is the type of slogan they are using to brainwash new recruits, one of which is:
用如新的产品能去新世界、不用就是不相信善的力量
Use NuSkin Product can go to New World, Not Use is Not Believe in Force of Compassion
(source: http://www.azhixiao.com/cxzh/pj/68718.html Chinese language)
By attaching themselves to "Compassion", NuSkin basically is operating as a CULT in China. And guess who's the OTHER cult that flies the banner of compassion in China? You guessed it... Falun Gong. From Wikipedia...
Falun Gong or Falun Dafa (literally means "Dharma Wheel Practice" or "Law Wheel Practice") is a spiritual discipline first introduced in China in 1992 through public lectures by its founder, Li Hongzhi. It combines the practice of meditation and slow-moving qigong exercises with a moral philosophy. Falun Gong emphasizes morality and the cultivation of virtue in its central tenets of Truthfulness, Compassion, and Forbearance (Chinese: 真、善、忍), and identifies as a qigong practice of the Buddhist school, though its teachings also incorporate elements drawn from Taoist traditions.Yep, there's "Compassion" or 善
Falun Gong was violently suppressed in China as a cult. NuSkin is basically operating as Falun Gong junior, but pushing products instead of religion.
NuSkin needs to wake up and realize what sort of of a mess it is in... Or it will not survive the experience.
In the meanwhile, you really should go read the Citron Research report yourself.