In May and June 2014, a new energy drink suddenly popped up on the market called "Energee", backed by some "Integrity Asset Group", who apparently announced that they will be the primary sponsor for Bryan Herta Autosports's Indy Car, and they have the pictures to prove it. This is the announcement on BHA's website:
Yet less than 2 months later, 31-JUL-2014, BHA is suing Integrity for breach of contract.
That of course doesn't stop all the press releases, and publicity photos, announcements, videos... Mostly to Spanish speaking folks esp. South America.
What happened, and why did IndyCar and a famous Indy racing team accept an unknown sponsor?
Lack of due diligence.
Let us do a little research into what is this "Integrity Assets Group" ...
Integrity Assets Group is a total unknown before May 2014. Its own domain was only registered in June 2014. On its website it claimed it was founded in 2012 along with various unverifiable claims. This stood in clear contrast to its domain reg.
A California Corporation by same name was registered in April 2013 (not 2012) in West Corvina.
There is also a New York Corp by the same name, but that address goes to a Regus mailbox/virtual office.
Officers listed: Alex Al-Ajlani (mentioned in press release), Melissa Haltom (on Linked In), and Brad Snosevick (on MyLocal / Facebook). Though Haltom and Snosevick's name require a lot more digging.
The only background found on Alex Al-Ajlani was he used to be a car salesman at Autobahn Motors in San Mateo, California.
Melissa Haltom was apparently a real estate agent and at one time ran a pizza place in Southern California.
Brad Snosevick... and Integrity Assets Group... Well, he used to sell himself as some sort of bankruptcy / foreclosure specialist...
But he's NOT an attorney, according to California Bar Association
So how did a bankruptcy not-attorney, a real estate / pizza girl, and a (used?) car salesman have to do with racing sponsorship? Good question. I see no link here.
What about "Energee"? It gets even weirder.
According to TradeMarkia, the "Energee" brand, with the lightning bolt between the last two E's, only filed for trademark on Jun 14, 2014.
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There was no mention of "integrity" or "drink", but it is a trademark for energy drink.
The registrar, "Overall Success Corporation", is a house on a cul-de-sac. 6420 LITTLE BROOK TRL
RIVERSIDE, CA 92509-6150
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There is a website for "The Overall Success Corporation" at theoscorporation.com, but it appears to be some sort of an income scheme where you paid them $200 to start, $20 a month and get $100 for each person you refer them who also pay them $200 to start and $20 a month for some sort of "success life plan". And it's all in Spanish.
Weird. Eh?
But what is this "income opportunity" that the Spanish speakers were touting all over? It may be a Ponzi scheme, according to BehindMLM. where you purchase "positions" in the company and share in the "revenue". Put in $2151, then 200 days later take out $4000. It's essentially an HYIP trying to BUY legitimacy (as a sponsorship) with its member money.
Back to the lawsuit. According to documents obtained by MLMSkeptic, BHA is alleging that IAG has promised to pay $2 million to BHA for the sponsorship. Of which, BHA has received less than 25%. (i.e. it has received only 470K).
All of this I found online in course of couple hours, and I had some help in the form of other BehindMLM readers / fellow scambusters.
But really, did IndyCar / BHA do no due diligence when it comes to sponsors? Or are they so desperate for money they don't care where the money comes from? That they really think no shady people dare approach them to sponsor them?
Let this be a lesson to other sports franchises and whatnot... Beware of people who may be shady but want to get their name associated with YOUR name by giving you a lot of money for "sponsorships".
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| BHA announcement that Energee will be their sponsor for IndyCar, as of 09-MAY-2014 |
Yet less than 2 months later, 31-JUL-2014, BHA is suing Integrity for breach of contract.
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| BHA sues Integrity Assets Group, et al, 31-JUL-2014 |
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| Spanish promoter touting Energee as "next best income opportunity" promises bazillion more products like electronics, vehicle tires, and more |
Lack of due diligence.
Let us do a little research into what is this "Integrity Assets Group" ...
Integrity Assets Group is a total unknown before May 2014. Its own domain was only registered in June 2014. On its website it claimed it was founded in 2012 along with various unverifiable claims. This stood in clear contrast to its domain reg.
A California Corporation by same name was registered in April 2013 (not 2012) in West Corvina.
There is also a New York Corp by the same name, but that address goes to a Regus mailbox/virtual office.
Officers listed: Alex Al-Ajlani (mentioned in press release), Melissa Haltom (on Linked In), and Brad Snosevick (on MyLocal / Facebook). Though Haltom and Snosevick's name require a lot more digging.
The only background found on Alex Al-Ajlani was he used to be a car salesman at Autobahn Motors in San Mateo, California.
Melissa Haltom was apparently a real estate agent and at one time ran a pizza place in Southern California.
Brad Snosevick... and Integrity Assets Group... Well, he used to sell himself as some sort of bankruptcy / foreclosure specialist...
 |
| MyLocally sais Integrity Assets Group is ran by "Brad Snosevick" and specializes in bankruptcy |
Especially on Facebook (but this page is no longer public)
 |
| Facebook page confirms bankruptcy services, claims services as attorney, foreclosure, bankruptcy, and so on. (page has since been deleted) |
But he's NOT an attorney, according to California Bar Association
 |
| California Bar Association has no listing for Snosevick |
So how did a bankruptcy not-attorney, a real estate / pizza girl, and a (used?) car salesman have to do with racing sponsorship? Good question. I see no link here.
What about "Energee"? It gets even weirder.
According to TradeMarkia, the "Energee" brand, with the lightning bolt between the last two E's, only filed for trademark on Jun 14, 2014.
There was no mention of "integrity" or "drink", but it is a trademark for energy drink.
The registrar, "Overall Success Corporation", is a house on a cul-de-sac. 6420 LITTLE BROOK TRL
RIVERSIDE, CA 92509-6150
There is a website for "The Overall Success Corporation" at theoscorporation.com, but it appears to be some sort of an income scheme where you paid them $200 to start, $20 a month and get $100 for each person you refer them who also pay them $200 to start and $20 a month for some sort of "success life plan". And it's all in Spanish.
Weird. Eh?
But what is this "income opportunity" that the Spanish speakers were touting all over? It may be a Ponzi scheme, according to BehindMLM. where you purchase "positions" in the company and share in the "revenue". Put in $2151, then 200 days later take out $4000. It's essentially an HYIP trying to BUY legitimacy (as a sponsorship) with its member money.
Back to the lawsuit. According to documents obtained by MLMSkeptic, BHA is alleging that IAG has promised to pay $2 million to BHA for the sponsorship. Of which, BHA has received less than 25%. (i.e. it has received only 470K).
All of this I found online in course of couple hours, and I had some help in the form of other BehindMLM readers / fellow scambusters.
But really, did IndyCar / BHA do no due diligence when it comes to sponsors? Or are they so desperate for money they don't care where the money comes from? That they really think no shady people dare approach them to sponsor them?
Let this be a lesson to other sports franchises and whatnot... Beware of people who may be shady but want to get their name associated with YOUR name by giving you a lot of money for "sponsorships".
