Those of you who have diabetes or pre-diabetes may have been spammed on Facebook or similar social media sites by someone marketing the HELO band. At first look, it is basically something like a Fitbit or such. However, it had promised in Jan 2017 something that had never been achieved by anyone: non-invasive continuous blood glucose estimation. See press release dated Jan 10, 2017.
However, it is interesting to note that NO SUCH FEATURE was mentioned on World's official website, worldgn.com
Now isn't that interesting...
However, its reps have been repeating the blood sugar pitch all over Facebook... Here are two of the examples.
But let's think about it for a moment. If Helo can actually do blood glucose monitoring without any pinpricks or incisions, it'd be a total game changer. Heck, Apple was working on one, according to CNBC. However, when you read World's quarterly report dated June 8, 2017...
That's right, Worldgn basically told everyone that they have NO PATENT (nor any pending) on anything (esp. this blood sugar monitoring thing) despite promising to launch such a thing back in January 2017.
So this feature, despite being "world's first" (quoting the January press release), is NOT patentable (or they'd have applied for one already, right?) And despite having promised such for SIX MONTHS (coming up on 7th) no such feature even listed on their own website.
Basically, Worldgn reps are advertising VAPORWARE (i.e. features that don't exist), because there is no such feature. And even if there are, it'd be a total guesswork (why do you think it's called "estimation"?) and totally useless for its intended purpose.
So, Worldgn reps, stop parroting your company's marketing speech. Start using your brain a bit.
 |
| PRNewswire press release from WRMT where it claimed it will launch blood glucose estimation tech in its "Helo" wellness band dated Jan 10th, 2017 |
 |
| worldgn.com shows no blood sugar feature on their HELO device as of JUN-28-2017 |
Now isn't that interesting...
However, its reps have been repeating the blood sugar pitch all over Facebook... Here are two of the examples.
 |
| World rep priases World CEO ahead of curve with blood glucose monitoring wearable wristband |
 |
| World rep claims Helo LX offers "similar" continuous blood glucose monitoring in a wristband |
But let's think about it for a moment. If Helo can actually do blood glucose monitoring without any pinpricks or incisions, it'd be a total game changer. Heck, Apple was working on one, according to CNBC. However, when you read World's quarterly report dated June 8, 2017...
 |
| WRMT / Worldgn has no patents nor applying for any, as of June 8, 2017 |
That's right, Worldgn basically told everyone that they have NO PATENT (nor any pending) on anything (esp. this blood sugar monitoring thing) despite promising to launch such a thing back in January 2017.
So this feature, despite being "world's first" (quoting the January press release), is NOT patentable (or they'd have applied for one already, right?) And despite having promised such for SIX MONTHS (coming up on 7th) no such feature even listed on their own website.
Basically, Worldgn reps are advertising VAPORWARE (i.e. features that don't exist), because there is no such feature. And even if there are, it'd be a total guesswork (why do you think it's called "estimation"?) and totally useless for its intended purpose.
So, Worldgn reps, stop parroting your company's marketing speech. Start using your brain a bit.